LGBTIQ+ List 2026:
Pol Mitchell | Soft Serve Management

"There’s been a real backslide in lineup diversity in mainstream events, which is a signal of bigger economic and systemic disruption"

By IQ | 12 June 2026

[they/them] Artist manager / director, Soft Serve Management London, UK [email protected] Tell us about the professional achievement you’re most PROUD of so far in 2026. I feel really proud of the management roster I have at the moment.

[they/them]
Artist manager / director, Soft Serve Management
London, UK
[email protected]

Tell us about the professional achievement you’re most PROUD of so far in 2026.
I feel really proud of the management roster I have at the moment.…

This premium content is available to subscribers only.

Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more

Subscribe

Share this

LGBTIQ+ LIST 2026:

Peter Allott-Fletcher

AEG Presents

"Everything has become more expensive, and often unpredictably so – global events have an almost immediate impact"

Mariano Otero

Fever / DICE

"The ticketing industry is entering a period of increased scrutiny and regulatory change, which is both necessary and overdue"

Mary Allen

UTA

"We’re navigating a significant level of touring oversaturation alongside growing price resistance"

Paul Schäfer

Freelance

"Representation matters because it creates role models, opens pathways, and signals to the next generation that there is space"

Toby Corton

Mighty Hoopla / Sounds Queer / State is Flow

"Pay artists fairly, regulate, and redistribute profits in favour of the people who, without their work, the 'music industry' would just be 'industry'"

Sandra Schweizer

Gadget Entertainment AG

"Being surrounded by so many people actively shaping the business was genuinely inspiring and gave me a stronger sense of perspective"

Mica Sefia

Black Lives in Music

"As a Black, queer, neurodivergent woman, my identity informs everything I do, whether intentionally or not"

Antonia Lines

LIVE Trust

"We're working in collaboration with the live sector to fix long-term problems and create a better future for everyone"

Bruno Sérgio Gomes

Opus Entretenimento

"Demand is huge, but production costs, routing, and ticket affordability are putting a lot of pressure on the middle of the market"

Kat Winfield

CAA

"It’s not just about representation on paper; it’s about creating an environment where people genuinely feel supported"

Shorlette Ammons

Farm Aid

"The same handful of corporations controlling food systems are often shaping culture and access in entertainment, too"

Bihter Çetinyol

Charmenko

"The industry in Türkiye is small; you can only work for corporations, governmental corporations, municipalities, and private companies"

Steve Berry

Stagetruck Ltd

"I do what I do because I want everyone who comes to work with us to feel welcome, included, and part of something they’re proud of"

Harry Wilding

Festival Republic / Kelham Pride / ILMC

"I plan to help grow [Kelham Pride] year on year, while keeping it free and accessible to the community"

Erik Kammerer

Live Nation

"We need to slow down, pause, and identify those who will challenge industry norms while also honouring legacies"

Jyn Paul

DICE

"Equitable access to tickets remains the biggest challenge the industry faces in keeping fans motivated and artists connected"

Ethan-James Luke

Legends Global

"The audiences are diverse, the talent is diverse, so the people shaping the industry should reflect that, too"

Thiago Nakano

30e

"In Brazil, where music is such a strong part of people’s identities, tours can become real cultural moments"

Małgorzata Staniszewska

Alter Art

"When we prioritise fair treatment, economic security, and a safe, respectful environment, we create an industry where talent can thrive"

MOST POPULAR

Related Content

Best of 2022: Lucy Dickins – A tale of two cities

Looking back on her first 25 years in the music industry, WME's global head of contemporary music and touring revisits her path to the top

Feature 31 December, 2022

Live Nation's Thomas Johansson

Celebrating Thomas Johansson at 75

IQ celebrates the career of the industry pioneer, who cemented the Nordics into the routing of every international tour that visits Europe

Feature 4 September, 2023

Alex Bruford: Transforming the industry landscape

Gordon Masson talks to Alex Bruford about his first 20 years in music and the philosophies behind his ATC Live agency

Feature 15 November, 2023

Back to top