LGBTIQ+ List 2026:
Pol Mitchell | Soft Serve Management

"There’s been a real backslide in lineup diversity in mainstream events, which is a signal of bigger economic and systemic disruption"

By IQ | 12 June 2026

[they/them] Artist manager / director, Soft Serve Management London, UK [email protected] Pol Mitchell is an independent artist manager and founder of Soft Serve Management, currently managing Annie Mac, HAAi and I.

JORDAN. Pol has also worked across the live sector, spending time as a booker at FORM Presents and Pitchfork Festival London, as well as on the live side of management at Goodlife, working across their roster on Fred again.., Skrillex and The Blessed Madonna.

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LGBTIQ+ LIST 2026:

Peter Allott-Fletcher

AEG Presents

"Everything has become more expensive, and often unpredictably so – global events have an almost immediate impact"

Małgorzata Staniszewska

Alter Art

"When we prioritise fair treatment, economic security, and a safe, respectful environment, we create an industry where talent can thrive"

Mica Sefia

Black Lives in Music

"As a Black, queer, neurodivergent woman, my identity informs everything I do, whether intentionally or not"

Bihter Çetinyol

Charmenko

"The industry in Türkiye is small; you can only work for corporations, governmental corporations, municipalities, and private companies"

Bruno Sérgio Gomes

30e

"Demand is huge, but production costs, routing, and ticket affordability are putting a lot of pressure on the middle of the market"

Paul Schäfer

Freelance

"Representation matters because it creates role models, opens pathways, and signals to the next generation that there is space"

Mariano Otero

Fever / DICE

"The ticketing industry is entering a period of increased scrutiny and regulatory change, which is both necessary and overdue"

Harry Wilding

Festival Republic / Kelham Pride / ILMC

"Grassroots venues help grow the careers of new artists that will one day become our arena fillers and festival headliners"

Ethan-James Luke

Legends Global

"The audiences are diverse, the talent is diverse, so the people shaping the industry should reflect that, too"

Kat Winfield

CAA

"It’s not just about representation on paper; it’s about creating an environment where people genuinely feel supported"

Mary Allen

UTA

"We’re navigating a significant level of touring oversaturation alongside growing price resistance"

Sandra Schweizer

Gadget Entertainment AG

"Being surrounded by so many people actively shaping the business was genuinely inspiring and gave me a stronger sense of perspective"

Toby Corton

Mighty Hoopla / Sounds Queer / State is Flow

"Pay artists fairly, regulate, and redistribute profits in favour of the people who, without their work, the 'music industry' would just be 'industry'"

Erik Kammerer

Live Nation

"We need to slow down, pause, and identify those who will challenge industry norms while also honouring legacies"

Steve Berry

Stagetruck Ltd

"I do what I do because I want everyone who comes to work with us to feel welcome, included, and part of something they’re proud of"

Jyn Paul

DICE

"Equitable access to tickets remains the biggest challenge the industry faces in keeping fans motivated and artists connected"

Thiago Nakano

30e

"In Brazil, where music is such a strong part of people’s identities, tours can become real cultural moments"

Shorlette Ammons

Farm Aid

"The same handful of corporations controlling food systems are often shaping culture and access in entertainment, too"

Antonia Lines

LIVE Trust

"We're working in collaboration with the live sector to fix long-term problems and create a better future for everyone"

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