LGBTIQ+ List 2026:
Sandra Schweizer | Gadget Entertainment AG

"Being surrounded by so many people actively shaping the business was genuinely inspiring and gave me a stronger sense of perspective"

By IQ | 12 June 2026

[she/her] Booker / promoter, Gadget Entertainment AG Zurich, Switzerland [email protected] Growing up in the countryside, about 30 minutes from the city of Winterthur, Sandra says there was never much going on.

On her birthday in around 2005, she recalls one of her favourite Swiss singers came to her small town for a concert — her first live show, where she even got the album signed. Although she always loved listening to music, she admits she was never particularly…

This premium content is available to subscribers only.

Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more

Subscribe

Share this

LGBTIQ+ LIST 2026:

Pol Mitchell

Soft Serve Management

"There’s been a real backslide in lineup diversity in mainstream events, which is a signal of bigger economic and systemic disruption"

Mary Allen

UTA

"We’re navigating a significant level of touring oversaturation alongside growing price resistance"

Toby Corton

Mighty Hoopla / Sounds Queer / State is Flow

"Pay artists fairly, regulate, and redistribute profits in favour of the people who, without their work, the 'music industry' would just be 'industry'"

Thiago Nakano

30e

"In Brazil, where music is such a strong part of people’s identities, tours can become real cultural moments"

Mica Sefia

Black Lives in Music

"As a Black, queer, neurodivergent woman, my identity informs everything I do, whether intentionally or not"

Kat Winfield

CAA

"It’s not just about representation on paper; it’s about creating an environment where people genuinely feel supported"

Antonia Lines

LIVE Trust

"We're working in collaboration with the live sector to fix long-term problems and create a better future for everyone"

Bruno Sérgio Gomes

30e

"Demand is huge, but production costs, routing, and ticket affordability are putting a lot of pressure on the middle of the market"

Peter Allott-Fletcher

AEG Presents

"Everything has become more expensive, and often unpredictably so – global events have an almost immediate impact"

Steve Berry

Stagetruck Ltd

"I do what I do because I want everyone who comes to work with us to feel welcome, included, and part of something they’re proud of"

Erik Kammerer

Live Nation

"We need to slow down, pause, and identify those who will challenge industry norms while also honouring legacies"

Małgorzata Staniszewska

Alter Art

"When we prioritise fair treatment, economic security, and a safe, respectful environment, we create an industry where talent can thrive"

Ethan-James Luke

Legends Global

"The audiences are diverse, the talent is diverse, so the people shaping the industry should reflect that, too"

Bihter Çetinyol

Charmenko

"The industry in Türkiye is small; you can only work for corporations, governmental corporations, municipalities, and private companies"

Shorlette Ammons

Farm Aid

"The same handful of corporations controlling food systems are often shaping culture and access in entertainment, too"

Paul Schäfer

Freelance

"Representation matters because it creates role models, opens pathways, and signals to the next generation that there is space"

Mariano Otero

Fever / DICE

"The ticketing industry is entering a period of increased scrutiny and regulatory change, which is both necessary and overdue"

Jyn Paul

DICE

"Equitable access to tickets remains the biggest challenge the industry faces in keeping fans motivated and artists connected"

Harry Wilding

Festival Republic / Kelham Pride / ILMC

"Grassroots venues help grow the careers of new artists that will one day become our arena fillers and festival headliners"

MOST POPULAR

Related Content

Swiss Precision: 30 years of Gadget Entertainment

IQ charts the trajectory of Gadget and explores the company's enduring ambition to be the best in the business

Feature 2 August, 2024

Paléo Festival Nyon, Switzerland

Bern Baby Bern: Swiss market report

As one of the world’s most affluent countries, Switzerland could be a poster boy market for post-pandemic corporate recovery

Feature 5 July, 2022

Jung at Heart: Switzerland market report

IQ talks to professionals in Switzerland’s thriving industry, amid a fierce battle for headline acts, for our latest market focus

Feature 16 May, 2024

Back to top