The New Bosses 2025:
Gabby Palmer | SUPER

Gabby Palmer is the Creative Director at SUPER. With a passion for art direction, graphic design, and immersive event management, Gabby excels at crafting moments that leave a lasting impact on fans.

By IQ | 12 August 2025

Gabby Palmer is the Creative Director at SUPER, and her specialty is transforming events into unforgettable experiences. With a passion for art direction, graphic design, and immersive event management, Gabby excels at crafting moments that leave a lasting impact on fans.

Her expertise spans from cleverly enhancing fan experiences through visual design, to ensuring that every detail resonates and is delivered with creativity and purpose.

SUPER is an agency centered on creating ancillary revenue streams for touring artists, creators, and entertainers. It was rated 2nd fastest growing company in the Travel & Hospitality category by Inc 5000’s 2023 ranking list and its momentum hasn’t slowed down since. Gabby began as the 2nd official employee at SUPER in the company’s nascence, having started her work there in 2019 and seeing it grow from a team of 3…

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THE NEW BOSSES 2025:


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