The New Bosses 2025:
Max Rosenfeld | Independent Artist Group

In just a few years, Max Rosenfeld has gone from assistant to agent, with a focus on international bookings.

By IQ | 13 August 2025

A lifelong passionate live music fan, Max got his start in the industry while in college at the University of Texas at Austin.

After graduating, he held various jobs, including music journalism, on-site artist relations for multiple festivals, and talent buying for various festivals and venues, gaining hands-on experience in roles across the industry before making the switch to the agency side. In just a few years, he has gone from assistant to agent, with a focus on international bookings. Working on acts from the club level up to arenas, as well as securing top festival slots for various clients. Part of a team that has recently grown the international profile of artists such as Ne-Yo, BigXthaPlug, Keyshia Cole, Key Glock and more…

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