Battle of the bots
How the industry is fighting back against the touts, using tech to tackle bots
Feature By Francine Gorman | 1 September 2026
The battle between ticketing platforms and scalper bots has been ongoing for years, with technological advancements forcing vendors to continually find solutions to protect their inventory against scalper bots preventing legitimate fans from accessing sales.
“While bots are a problem across industries, ticketing has been dealing with them longer than most,” says Queue-it’s CEO Jesper Essendrop. “High-demand, limited-inventory on-sales are at the core of the industry, so ticketing companies have been among the first to adopt defences such as virtual…
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