Ticketing Trends 2026
With the ticketing industry moving so fast, we take a look at the key trends from the past 12 months
Feature By James Hanley | 1 September 2026
A year can be a long time in ticketing. Twelve months ago, the discourse centred around digitisation, dynamic pricing, consolidation, and the rise of D2C ticketing. Those talking points are still active, but the conversation has shifted – as it always does.
“AI, scalpers, first-party data, these terms rotate in endless cycles,” says Admir Sinani of Southeastern Europe ticketing platform Entrio. “We operate in a creative industry where no exact formula for success exists. Just when you think you’ve cracked…
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