“It has never been more crucial that first-party data is at the core of marketing strategy”

Ahead of the Fan Data: Know your audience panel at ILMC 38, KMJ Entertainment’s head of digital strategy, Larissa Kisel, unpacks the value of data in the modern touring landscape. With the wide variety of what constitutes “data,” how do we decide what is truly valuable?

Historically, the gatekeepers of the data have been promoters and ticket agents. With the development of online tools, artists can learn more about their fans, which has understandably led to the desire for them…

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