“It has never been more crucial that first-party data is at the core of marketing strategy”
Ahead of the Fan Data: Know your audience panel at ILMC 38, KMJ Entertainment’s head of digital strategy, Larissa Kisel, unpacks the value of data in the modern touring landscape. With the wide variety of what constitutes “data,” how do we decide what is truly valuable?
Ahead of the Fan Data: Know your audience panel at ILMC 38, KMJ Entertainment’s head of digital strategy, Larissa Kisel, unpacks the value of data in the modern touring landscape.
With the wide variety…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
Already have an account? Sign In
KMJ Entertainment's head of digital strategy unpacks the value of data in the modern touring landscape
Comment 20 February 2026