Ballots: The answer to high-demand on-sales?
As on-sales for the biggest tours keep making headlines for the wrong reasons, ticket ballots are emerging as the industry's answer
Feature By James Hanley | 1 September 2026
For the most in-demand tours, buying a ticket usually means getting online, getting in line, and hoping for the best. But increasingly, the industry is asking whether that’s the right way to do it.
“For the majority of events, putting tickets on sale in the usual way is perfectly fine,” says Richard Howle, a 25-year ticketing veteran who now runs consultancy RH Insights. “But for larger, more popular events, the on-sale process is one of stress, panic, inconvenience and,…
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