“The key, I think, to maintaining appeal, is to keep giving the audience a reason to come or to come back.”
How did you get started in the industry? I grew up in a theatrical family, where my father was a theatre producer and my mother a theatre designer.
During my younger years, my father’s business took off in the direction of pantomime, so I really grew up surrounded by this strange (but hugely successful) quirk of British theatre. The next generation all specialised in a different area of entertainment – my uncle is Tony Wood, the producer behind some of…
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The Founder of Luna Cinema and producer of global successes such as The Friends Experience shares his tips for how to create a hit.
Comment 1 July 2025