“I believe we will increasingly see the industry focus on intelligent reinvention of existing venues”
It seems like in recent years the arena business has been going from strength to strength – is that something you recognise, and what impact does that have on your venues? Absolutely. We are seeing very strong momentum across the industry globally, and that is reflected in our venues as well.
Demand for live experiences continues to grow, and audiences are prioritising experiences more than ever.
People are no longer just attending events – they are actively seeking memorable, emotional…
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In a Q&A with IQ, Marie Lindqvist explains why arenas are thriving as experience-led destinations, and how live events create connection, emotion, and lasting memories
Comment 12 June 2026