The growth of AEG’s festival operations: ‘Good enough simply isn’t good enough’
Melissa Ormond and Jim King unpack the success of the company's eclectic festival portfolio, including Coachella, BST and All Points East
Feature By Eamonn Forde | 16 October 2026
“Festival season” is getting longer and is becoming more global. New markets open up to the possibilities of music festivals, and they increasingly become tourist magnets.
As the market matures and as competition for consumer spend, artist bookings, and available weekends grows, standing out becomes harder, while ensuring a clear and attractive USP becomes trickier.
Melissa Ormond has been COO of AEG Presents Festivals since 2017, helping build up the company’s eclectic portfolio of festival brands around the world. This…
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