Money and the main stage: How festivals manage headliner spending

With artist fees skyrocketing since the end of Covid, festivals are feeling the pressure on their budgets. So what are the solutions? James Drury investigates.

Jason Derulo will perform at Radio Nova Festival
Jason Derulo will perform at Radio Nova Festival

One of the key findings of this year’s European Festival Survey – and a topic frequently brought up at conferences, including the International Festival Forum (IFF) and European Festival Summit (EFS) – is just how concerned promoters are about headliner fees.

Whether you’re a major event vying for stadium-filling acts or a small festival with a more modest budget, the problem is industry-wide. For promoters, rising fees for artists are compounding the problem of inflation across all their costs, at a…

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