The Rules of Engagement – K-pop Social Media 101
AEG's Sarah Schünzel's quick tips on the social media strategies that win over K-pop fans
Feature By IQ | 30 July 2026
Sarah Schünzel, AEG Germany’s social media and content manager and in-house K-pop expert, shares insights on what drives engagement on social media with K-pop concertgoers. Preparation Research the setlist and any news before the show.
Knowing what’s coming and why it matters turns routine coverage into a scoop. I look at the set list ahead of time and think about what people would like to see.
The day before TOMORROW X TOGETHER were due to play Uber…
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