The Rise of D2C Ticketing: Driving growth and direct fan engagement
Ben Lee looks at what’s driving the shift behind the growth of direct-to-consumer (D2C) ticketing – and why the big B2C players still matter.
Feature By IQ | 4 September 2025
All the major primary ticketing companies now provide direct-to-consumer (D2C) tools as part of their wider offering. But a growing crop of independent and white-label platforms has emerged, building their businesses around D2C as a standalone proposition.
That means rights owners – artists, festivals, and promoters – can increasingly choose to sell directly to fans and attendees, without leaning on the reach of traditional business-to-consumer (B2C) operators.
Ticketing consultant Tim Chambers, who previously held roles at Ticketmaster and Live…
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