Trusted IP: Exhibition trends beyond immersive
Adam Woods explores key developments in touring exhibitions
Feature By Adam Woods | 11 May 2026
The global touring exhibitions circuit, which has provided such a rich seam of business for promoters, producers, museums, theme parks, and heritage sites in recent years, doesn’t get the sort of data the live music business enjoys.
We can’t say for sure which multi-sensory historical immersion or superhero experience conquered the others, and with what gross and what size crowds. But if the numbers were available, suggests Christoph Scholz, director of international projects and exhibitions at Semmel Concerts, we’d…
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