Venues: The key to unlocking more touring in Africa
There’s plenty of demand for international tours but the lack of consistent venue quality across the region is a stumbling block. Tochi Louis takes a look..
Feature By Tochi Louis | 30 March 2026
In African live markets, the conversation is moving beyond demand to whether tours can actually be routed and delivered across cities. East Africa has become the most frequently tested and visible case for regional touring, making it a relevant lens for examining what enables or thwarts viable routing.
In African live markets, the conversation is moving beyond demand to whether tours can actually be routed and delivered across cities.
East Africa has become the most frequently tested and visible case for regional touring, making it a relevant lens for examining what enables or thwarts viable routing. Here, the ability to run sustainable tours depends on whether there is a connected network of usable venues across different sizes, technical standards, and cost levels, rather than relying…
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