Baseball legend’s ticketing startup raises $20m

Founded by Alex Rodriguez and business partner Marc Lore, Jump will offer services across ticketing, e-commerce, content and event experiences

Carlos Correa and Alex Rodriguez meet before Game 4 of the 2015 #WorldSeries.
Alex Rodriguez © Arturo Pardavila III

US baseball great Alex Rodriguez and his business partner Marc Lore have raised US$20 million in fresh funding towards their new ticketing and fan experience business Jump.

The startup, which was founded in 2020, plans to offer services across ticketing, e-commerce, content and event experiences, including a dynamic ticketing function that would enable fans to pay to relocate to a better available seat in the middle of an event.

“As Alex and I began exploring ownership opportunities with sports teams, we spoke to industry execs and began seeing first-hand how many teams were missing the mark when it came to their fan experience,” says Lore. “We quickly realised that there were so many untapped opportunities to rethink the entire fan journey.”

CEO and co-founder Jordy Leiser…

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