Ticketmaster rolls out SafeTix tech to festivals
Isle of Wight, Parklife and BBC Radio 1’s Biggest Weekend are among the first festivals in the world to use the anti-counterfeit ticketing tech
News By Lisa Henderson | 14 August 2023
Ticketmaster has launched SafeTix, its anti-counterfeit ticketing technology, at festivals for the first time. Following the March rollout in venues in the UK and Ireland, SafeTix launched this summer at festivals including Isle of Wight, Parklife, BBC Radio 1’s Biggest Weekend and TRNSMT.
The technology links a fan’s digital ticket to their Ticketmaster account through an encrypted barcode that automatically refreshes every few seconds, preventing resellers from exploiting screenshots or photocopies of tickets to sell them multiple times.
The…
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