Verti Music Hall GM on the venue’s best year yet
Dirk Dreyer tells IQ how the mid-sized venue has established its place in the competitive German market
News By Lisa Henderson | 13 November 2023
Verti Music Hall GM Dirk Dreyer has told IQ how the mid-sized venue has established its place in the German market and achieved its best year yet.
The 4,350-capacity venue, which is nominated for an Arthur Award, opened in 2018 at AEG’s Mercedes Platz, a mixed-use entertainment district neighbouring the Mercedes-Benz Arena (cap. 17,000) in Berlin.
“We needed a lot of arguments to enter the market because there are already plenty of music venues in Berlin – and plenty our size,” says Dreyer, listing off its closest competitors, Tempodrom and Columbiahalle (both 3,500), “We needed to differentiate and find unique points.”
“Our strongest USP is our production capabilities and acoustics – and artists and promoters are recognising this,” he continues. “Often, mid-sized venues are former theatres or cinemas…
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