Coachella dips back into NFTs with new partnership

The US festival has joined forces with NFT marketplace OpenSeat to launch a series of three unique collections

News By James Hanley | 6 March 2024

Coachella festival has announced a partnership with NFT marketplace OpenSea to launch a series of unique collections that promise to “usher in a new paradigm in the live event and ticketing industry”.

Coachella Keepsakes will serve as an “all-access pass” to exclusive festival experiences and products, utilising the Avalanche blockchain network to turn “digital assets into real-world benefits”.

Each collection pairs collectible Coachella IP artwork with benefits ranging from access to exclusive festival areas such as the VIP Rose Garden…

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