The price is right? Festivals heads discuss ticket hikes
IQ analysis shows that ticket prices are cooling off ahead of next year, but what does this mean for the sector?
News By Lisa Henderson | 21 October 2024
Ticket price increases for European festivals are cooling off ahead of next summer, according to analysis by IQ. Prices for full festival tickets increased by an average of 5% between 2024 and 2025, compared to almost 7% from 2023 to 2024, according to analysis of a cross-section of 20 European festivals.
The increase in festival ticket prices between 2023 and 2024 is perhaps best explained by the ballooning rise in costs caused by issues including post-Covid inflation and the Russian invasion of Ukraine.
“The cost of infrastructure has increased…
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