LIVE launches Trust in UK to support grassroots

The new charity is designed to channel funds raised via arena and stadium tours to support the grassroots ecosystem

News By IQ | 15 January 2025

UK trade body LIVE has launched the LIVE Trust, a charity designed to channel funds raised via arena and stadium tours to support the grassroots ecosystem.Set up in response to high-profile campaigns across the industry, and political pressure following a Parliamentary report, the new charity will offer funding to artists, venue operators, promoters, festival organisers and others involved in the scene.A raft of pressures across the grassroots sector has led to the loss of significant numbers of venues and festivals in recent years, while a dramatic reduction in touring has hit promoters, managers and artists hard.The LIVE Trust s

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