The Secret of Success: Gracie Abrams tour report

IQ talks to the architects behind Gracie Abrams’ The Secret of Us trek to uncover how the popstar has ascended to selling out arenas worldwide

Feature By Hanna Ellington | 4 April 2025

The first time Gracie Abrams stepped on the Eras Tour stage, she was a rising artist. By the time she took her final bow, she was an undeniable star.In 2016, Abrams posted a faux album cover with the caption "only for a school project but a girl can dream, right." If you can dream it, Abrams proves you can do it.Less than a decade later, her sophomore album, The Secret of Us, would rocket up the global charts, with hits like Close To You and That’s So True going viral across various platforms, including the one she made that wish on.The whirlwind, worldwide demand that followed her chart-topping LP has been nothing short of rema

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