Greener, leaner, smarter: The future of venues
AEG Europe’s John Langford shares how the firm is responding to challenges – and what it reveals about the future of live entertainment spaces
Feature By IQ | 15 July 2025
Across Europe and beyond, demand for live entertainment at arena level is surging, but so too are the pressures that come with it.
“The appetite for live events, combined with a healthy supply of content, has never been stronger, and this is a trend that we see extending well beyond the borders of our current markets,” says Langford.
That demand is driving faster timelines, new touring models, smarter venues, and a tighter focus on sustainability, efficiency, and experience. While the…