Summer of streaming: Festivals report viewership boom
From terrestrial TV to TikTok, broadcasting partnerships are helping festivals, artists and brands garner bigger audiences than ever before
News By Lisa Henderson | 14 August 2025
Major festivals have reported huge increases in global livestream and broadcast viewership this summer, with year-on-year increases of up to 324%. From terrestrial TV to TikTok, collaborations with digital and traditional platforms are democratising access to live music and enabling fandom to transcend borders.
A prime example is Japan’s Fuji Rock, which has garnered an “unprecedented” global audience through its partnership with Amazon Music. Last year, the Smash Corporation-promoted event set the record for the most-viewed festival livestream in the service’s…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
