Data vs gut: The Team’s Mike Malak on modern festival booking

The increasing wealth of artist, streaming, and event data metrics risks making festival booking ‘overwhelming’, as agents and bookers weigh up how to balance using data versus experience and gut instinct in their decision-making.

This is according to The Team’s Mike Malak, ahead of bringing a debate session on the topic to IFF London on 8 September at London’s Outernet.

The session, titled ‘Data vs Gut: festival booking and artist strategies in the era of information overload’ will…

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