Barclays Arena: ‘We as an arena should help develop artists’
VP & MD Steve Schwenkglenks gauges the strength of the German market and assesses the venue's role in building the domestic talent pipeline
News By Hanna Ellington | 21 April 2026
On the back of a record year, Hamburg’s Barclays Arena is turning its attention to bolstering Germany’s talent pipeline as it looks to diversify its offerings.
In 2025, the 15,000-capacity AEG venue capped off a record year by welcoming over 1.2 million across 156 events, with this year expected to deliver similar results.
“It was an absolutely fantastic year – we found our place in the international landscape of big arenas,” Steve Schwenkglenks, Barclays Arena’s VP & MD, tells IQ.
With…
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