Mad Cool celebrates stellar move to new site

Organisers hail relocation to Madrid's Villaverde neighbourhood a win for fans and the environment

Lizzo was one of the highlights of Mad Cool's opening night on 6 July © Javier Bragado

The relocation of Mad Cool festival to an area just south of Madrid’s city centre has been given the thumbs up by fans and event organisers alike, with upwards of 202,000 passes counted through the gates last weekend – 65,000 on day one; 67.000 on day two; and a sold-out 70,000 on the Saturday.

Working closely with Madrid City Council and other local authorities, Mad Cool’s management team secured the use of a site in the capital’s Villaverde District where long-term plans have been unveiled to transform the neighbourhood into a cultural hub, with the aim of creating new jobs and increasing tourism to that southern part of the city. And with easily accessible public transport connections, the festival has also taken a giant step toward its sustainability targets.

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