NZ unveils $70m package to lure global acts and events
"This new funding pool will allow New Zealand to compete head-to-head for the world’s biggest artists and events"
News By Lisa Henderson | 17 September 2025
New Zealand’s government has committed NZ$70m (€35.4m) to “energising” the events sector and competing for big-name artists.
The funding, which will be rolled out over the next two years, includes $40m to secure large-scale international events from 2026 and $10m to support existing events and attract international opportunities.
Making the announcement in Auckland on Sunday (14 September), Prime Minister Christopher Luxon admitted that New Zealand has “not been doing enough”.
The likes of Taylor Swift, Lady Gaga, Oasis, Green Day,…
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