The Innovators 2024:
Different Breed
In a rapacious world, Different Breed truly stands out. And a lot of that is down to founder Craig Pryde.
A young pioneer and innovator, Craig has led this remarkable company in its quest to make music accessible to everyone, especially disabled people. He explains: “Having grown up with a stammer, I was excluded from purchasing tickets because I was unable to use the phone.
A young pioneer and innovator, Craig has led this remarkable company in its quest to make music accessible to everyone, especially disabled people.
He explains: “Having grown up with a stammer, I was excluded from purchasing tickets because I was unable to use the phone. Online ticket purchasing was not yet a thing. I understand the deep frustration faced by disabled individuals just trying to book tickets for an event.”
“Even nowadays, disabled ticket-buyers are often locked out of buying…
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