The Innovators 2024:
Different Breed

In a rapacious world, Different Breed truly stands out. And a lot of that is down to founder Craig Pryde.

By IQ | 19 June 2025

A young pioneer and innovator, Craig has led this remarkable company in its quest to make music accessible to everyone, especially disabled people. He explains: “Having grown up with a stammer, I was excluded from purchasing tickets because I was unable to use the phone.

Online ticket purchasing was not yet a thing. I understand the deep frustration faced by disabled individuals just trying to book tickets for an event.”

“Even nowadays, disabled ticket-buyers are often locked out of buying…

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THE INNOVATORS 2024:

Total Ticketing

Total Ticketing believes that the number one problem in the industry is not scalping or counterfeit tickets, it’s too many empty seats – because most events don’t sell out.

SecuTix

SecuTix’s mission is to supply industry-leading solutions that increase revenue, grow data points, and provide deeper knowledge of who is coming to events.

Ten Box Office

Ten Box Office is a marketplace where the company aims to aggregate the world’s best ticketing inventory in one place.

TicketSwap

TicketSwap allows customers to list and resell tickets even before the tickets are fulfilled.

LIVE IT

With a global focus, LIVE IT has sought to bring order to the chaos.

Flicket

Flicket specialises in white-label ticketing distribution, real-time analytics, and in-depth reporting.

Ticketplan

Twenty-five years ago, the founders of TicketPlan were attending a West End show in London and wondered what would happen if they couldn’t attend.

3D Digital Venue

3D Digital Venue has a mission to modernise and simplify venue mapping for small- and medium-sized venues.

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