The Innovators 2024:
Total Ticketing
Total Ticketing believes that the number one problem in the industry is not scalping or counterfeit tickets, it’s too many empty seats – because most events don’t sell out.
“We wanted to help event organisers to sell a lot more tickets by giving them the tools to significantly increase awareness for their events.
We have achieved that by creating a real time, API driven, inventory management system coupled with a network of distributed sales channels,” explains sales director Martin Haigh.
“Our clients’ sales speak for themselves – some of our larger clients sell up to 70% of their inventory via networks of agents. Their marketing teams have been very successful in creating sophisticated pricing models to incentivise their agents to increase marketing efforts to optimise sales by ticket categories, sessions, days… and to complement their own marketing campaigns.”
Total Ticketing offers B2B, intuitive, self-service software to large clients that crave control. “Most of our competitors’ systems…
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