The Innovators 2024:
Total Ticketing

Total Ticketing believes that the number one problem in the industry is not scalping or counterfeit tickets, it’s too many empty seats – because most events don’t sell out.

By IQ | 20 June 2025

“We wanted to help event organisers to sell a lot more tickets by giving them the tools to significantly increase awareness for their events.

We have achieved that by creating a real time, API driven, inventory management system coupled with a network of distributed sales channels,” explains sales director Martin Haigh.

“Our clients’ sales speak for themselves – some of our larger clients sell up to 70% of their inventory via networks of agents. Their marketing teams have been very…

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