The Innovators 2024:
LIVE IT

With a global focus, LIVE IT has sought to bring order to the chaos.

By IQ | 19 June 2025

LIVE IT’s interesting take on tech innovation has caught the attention of clients such as Edinburgh Festival Fringe, Favourite Monkey Barrel and EDM festivals Defected Croatia and Ultra Singapore.

“LIVE IT was developed to tackle the challenges of complex ticketing, particularly for events requiring timeslots, allocated seating, calendar-based bookings, and daily visitors. Traditional platforms struggle with these complexities, but LIVE IT offers advanced customisation and management tools that make it easy to handle intricate ticketing scenarios,” explains Ashlinn Sambrook, LIVE IT’s product lead for venues.

“Whether it’s multi-tiered pricing, group discounts, tour groups, memberships, or specific access controls, LIVE IT simplifies the process, ensuring a smooth experience for both organisers and attendees.”

With an Edinburgh base and offices in London, and (intriguingly)…

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THE INNOVATORS 2024:

Flicket

Flicket specialises in white-label ticketing distribution, real-time analytics, and in-depth reporting.

TicketSwap

TicketSwap allows customers to list and resell tickets even before the tickets are fulfilled.

Different Breed

In a rapacious world, Different Breed truly stands out. And a lot of that is down to founder Craig Pryde.

SecuTix

SecuTix’s mission is to supply industry-leading solutions that increase revenue, grow data points, and provide deeper knowledge of who is coming to events.

Total Ticketing

Total Ticketing believes that the number one problem in the industry is not scalping or counterfeit tickets, it’s too many empty seats – because most events don’t sell out.

Ticketplan

Twenty-five years ago, the founders of TicketPlan were attending a West End show in London and wondered what would happen if they couldn’t attend.

Ten Box Office

Ten Box Office is a marketplace where the company aims to aggregate the world’s best ticketing inventory in one place.

3D Digital Venue

3D Digital Venue has a mission to modernise and simplify venue mapping for small- and medium-sized venues.

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