Ticketing Stars 2026:
Iñaki Sánchez López | menta tech

The co-founder and CEO of Argentina's menta tech tells IQ about why ticketing failures feel so personal, and what menta tech are doing to stand out in the market

By IQ | 1 September 2026

What’s the biggest challenge facing the ticketing business right now? Ticketing has to adapt to technological changes it did not create, from cybersecurity and AI to rapidly rising expectations around convenience, while operating with almost no margin for error.

In many industries, you can launch something, test it with real users, and improve it gradually. In ticketing, you cannot truly recreate what happens when hundreds of thousands of people try to buy tickets for the same event. You can…

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TICKETING STARS 2026:


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