Ticketing Stars 2026:
Sandrine Weberruss | AXS France

Senior Account Manager at AXS – France, Sandrine Weberruss talks to IQ about what has changed in her 17 years in the ticketing sector, and why she's so proud of AXS France

By IQ | 1 September 2026

What’s the biggest challenge facing the ticketing business right now? I think the greatest challenge is keeping the industry human while everything around us becomes increasingly complex and technology-driven.

Clients and fans understandably expect ticketing to be instant, intuitive, and completely reliable. Behind that apparent simplicity, however, there is an increasingly complicated ecosystem involving data, distribution, mobile technology, access control, resale, fraud prevention, marketing, and regulatory requirements.

We need to keep innovating, but not simply for the sake of…

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