Ticketing Stars 2026:
Sarah Slater | Ticketmaster

Ticketmaster's Managing Director tells us why leading an exceptional team through growth and change was the greatest challenge, and the greatest reward, of her career

By IQ | 1 September 2026

What’s the biggest challenge facing the ticketing business right now? One of our biggest challenges is demystifying ticketing. This is a complex industry, and our goal is to make it as simple as possible.

We’ve invested significantly in making the buying journey more transparent and informative at every step. Features like displaying the full ticket price upfront and providing clear pricing information in queues help set clear expectations.

We’ve also launched Ticketing Truths, a dedicated site that explains…

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TICKETING STARS 2026:


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