Ticketing Stars 2026:
Luiza Levy | Ticketmaster Brazil
The operations director unpacks the evolution of ticketing and building a leadership career in a traditionally male-dominated industry
What’s the biggest challenge facing the ticketing business right now? Continuing to grow while maintaining the stability, resilience, and trust that high-demand on-sales require.
Fans expect a seamless experience, while clients expect technology that can adapt to a huge variety of events, audiences, and business models. Balancing innovation with operational excellence is what makes this industry so fascinating.
On a personal level, another challenge has been building a leadership career in a traditionally male-dominated industry while balancing work, family,…








