Agent Gary Howard’s 35 years in music: Part 2
IQ presents the concluding part of our interview with UTA's pop monarch about his three-and-a-half decades in the music business
Feature By IQ | 1 July 2025
In the concluding part of our interview with pop monarch Gary Howard, the UTA agent reflects on the second half of his career and shares his hopes for the future. Catch up on part one here.
Going Live
In the late 90s, Gary Howard realised that if he wanted to remain in music for the long haul, he needed to shake things up. “As a young lad, I genuinely thought anyone over 30 didn’t have a clue about music because they were too old. But at the age of 29, it dawned on me that I could not do nightclub PAs forever and needed to get into live music.
“The problem was I didn’t have a clue how to put a tour together. I didn’t know…
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