Top of the pops: Gary Howard’s 35 years in music
IQ chats with the UTA agent and undisputed king of pop about his three-and-a-half decades in the music business
Feature By IQ | 1 July 2025
Currently celebrating 35 years in music, UTA agent Gary Howard is the undisputed agency king of pop, with a roster that includes Craig David, Steps, N-Dubz, and Zayn Malik.
Here, he tells Gordon Masson about his route to the top – from shovelling shit (literally) to becoming the only agent named on The O2 arena industry wall of fame…
As a wayward teenager, Gary Howard was, perhaps, the only person who didn’t know what he was going to do for a living.
“I’m still friends with people I was at school with, and they all tell me that they knew what I’d end up doing for a living because I was obsessed with music: I was always playing music, talking about it, and singing,” he recalls.
Looking for full access?
Enjoy unlimited access to all digital content by subscribing to IQ
