“Live shows today are an economic, social and reputational engine for Colombia. They are not just entertainment”
How did you arrive in the live music world? I studied finance and international relations, always wanting to be part of projects that could contribute to Colombia’s growth. In 2010, I was given the opportunity to lead the OCESA Colombia team.
Fifteen years ago, the live music and entertainment industry here was small. Today, we can proudly say that Colombia is one of the most important markets in Latin America.
What challenges did you face at OCESA during 2025?
The…
Castro discusses her career, live music in Colombia, and the achievements of the OCESA-built, 40,000-capacity stadium in Bogotá
Comment 16 February 2026