“The scale of touring today is unlike anything we've seen before”
How does the 2026 global stadium business compare to previous years? 2026 is shaping up to be another landmark year for the global stadium business. Demand continues to grow at an extraordinary pace, with artists playing more stadium dates than ever before and fans continuing to turn out in record numbers.
Stadium operators are maximising availability wherever possible, yet many venues remain fully booked months and, in some cases, years in advance. The appetite for live music shows no signs of slowing,…
Co-head of Global Touring, Emma Banks talks to IQ about how the 2026 stadium season compares to previous years, and how infrastructure restrictions impact the sector
Comment 30 July 2026