“Grow through relationships, not just reach”
At Moment Factory, scaling our immersive experiences globally has meant more than just exporting creative ideas – it’s been about building a smart, sustainable network of partnerships that allow us to grow without losing sight of our creative DNA.
We started out in live events and concerts 20+ years ago. But it was in 2014, when we began developing our own ticketed experiences, that we truly stepped into a new phase. Creating original IPs allowed us to build a more direct relationship with audiences – but to expand internationally, we needed a new kind of distribution model. That meant rethinking not just how we create but how we collaborate.
Focus on your strengths and find partners who compliment them
At our core, we’re creators. We specialise in…
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The executive director of Moment Factory Originals shares four lessons in balancing artistic integrity with operational strategy to deliver immersive experiences globally
Comment 1 July 2025