Touring Entertainment Report 2025

The only global overview and analysis of touring content in the world, and the go-to guide for professionals worldwide.

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What's Inside

Michael Cohl: From the Stones to Storytelling

Michael Cohl opens up about creative risk, his hatred of the word "immersive" and why, after 50 years, he's still in love with storytelling.

Key Trends in Touring Exhibitions

From gamification and AI to premium merch and analogue experiences: Francine Gorman explores the latest trends in touring exhibitions.

ASIA: Inside the Booming Touring Region

In a region as diverse as Asia, success demands strategy, as Francine Gorman reports.

Gaming IP is the Next Big Thing

Game worlds are stepping off screens and into real life - and the opportunities are just getting started, writes Ben Lee.

Tributes Take Centre Stage

Tribute shows have become a commercial cornerstone of the global touring ecosystem, as Dan Frost discovers

How AI is Reshaping Touring Entertainment

AI is already enhancing everything from logistics to audience engagement - but there are still places it can't reach. Adam Woods reports.

From the Report

From The Stones to Storytelling

The pioneering promoter and producer opens up about creative risk, his hatred of the word "immersive" and why, after 50 years, he's still in love with storytelling.

House Remix

Across the world, traditional venues are being reworked and new spaces are being built to support the next wave of touring entertainment productions.

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