Michael Cohl: ‘The world loves storytelling’
Speaking exclusively to IQ's Touring Entertainment Report, the pioneer explains why the innovative sector is only just getting started
News 01 July 2025
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The only global overview and analysis of touring content in the world, and the go-to guide for professionals worldwide.
Read A PreviewMichael Cohl opens up about creative risk, his hatred of the word "immersive" and why, after 50 years, he's still in love with storytelling.
From gamification and AI to premium merch and analogue experiences: Francine Gorman explores the latest trends in touring exhibitions.
In a region as diverse as Asia, success demands strategy, as Francine Gorman reports.
Game worlds are stepping off screens and into real life - and the opportunities are just getting started, writes Ben Lee.
Tribute shows have become a commercial cornerstone of the global touring ecosystem, as Dan Frost discovers
AI is already enhancing everything from logistics to audience engagement - but there are still places it can't reach. Adam Woods reports.
The pioneering promoter and producer opens up about creative risk, his hatred of the word "immersive" and why, after 50 years, he's still in love with storytelling.
Across the world, traditional venues are being reworked and new spaces are being built to support the next wave of touring entertainment productions.
Speaking exclusively to IQ's Touring Entertainment Report, the pioneer explains why the innovative sector is only just getting started
News 01 July 2025
Read Article
Across the world, traditional venues are being reworked and new spaces are being built to support the next wave of touring entertainment productions.
Feature 13 May 2025
Read Article
International expansion, government support, evolving audience expectations, IP trends and smarter marketing strategies were all on the table at TEL 2025...
Feature 13 May 2025
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As immersive producers tap into the world’s most engaged fanbases, the opportunities are just getting started, writes Ben Lee.
Feature 13 May 2025
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AI is already enhancing everything from logistics to audience engagement in touring entertainment—but there are still places it can’t reach. Adam Woods reports.
Feature 13 May 2025
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COMMENT
I've always been drawn to work that is different, perhaps even maverick.
Glynis Hall
Glynis Hall shares how her passion for the arts, risk-taking and a belief in storytelling have shaped her career...
COMMENT 01 Jul 2025
Read ArticleThe key, I think, to maintaining appeal, is to keep giving the audience a reason to come or to come back.
George Wood
The Founder of Luna Cinema and producer of global successes such as The Friends Experience shares his tips for how to create a hit.
COMMENT 01 Jul 2025
Read ArticleThere is nothing like the thrill of a live show or a great ride.
Marc Zachary
After being bitten by the live entertainment bug at a young age, the president of Experiential Advisors now visits hundreds of experiences every year.
COMMENT 01 Jul 2025
Read ArticleEvery step has deepened my love for live entertainment.
Liz Gonzalez
Golden Peak Live’s global booking director talks global touring, storytelling, and the Latin American live boom.
COMMENT 01 Jul 2025
Read ArticleGrow through relationships, not just reach
Jonathan St-Onge
The executive director of Moment Factory Originals shares four lessons in balancing artistic integrity with operational strategy to deliver immersive experiences globally
COMMENT 01 Jul 2025
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