Mama founder launches events agency BeSixth

With London- and Sydney-based BeSixth, ex-Mama/Mean Fiddler CEO Dean James and Campus's Gavin Aldrich aim to help match the right brands with the right bands

BeSixth founders Dean James (left) and Gavin Aldrich

Live music veteran Dean James, formerly CEO of Mean Fiddler and Mama & Company, and Gavin Aldrich, managing director of youth marketing firm Campus Group, have launched BeSixth, a live events agency with offices in London and Sydney.

The pair, which also own multipurpose London venues Oval Space and the Pickle Factory, say BeSixth – which incorporates Campus Group, as well as a production division, BeLive – will provide clients with a “credible and effective route to bring brands into…

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