Modern Sky plans virtual version of China’s biggest festival

The Chinese entertainment giant will take Strawberry Music Festival to the metaverse, showcasing talent from its new virtual artist label

News By IQ | 31 January 2022

Modern Sky, Strawberry Music Festival
Modern Sky, Strawberry Music Festival
Chinese powerhouse Modern Sky Entertainment is planning to launch a virtual edition of its Strawberry Music Festival.Launched in 2010, the annual event takes place across cities in China each spring. The Beijing edition is the largest music festival in the country.The digital version of the festival will feature digital versions of real-life artists, as well as wholly virtual artists from Modern Sky's new virtual artist label No Problem.Virtual idols have been thriving in China over the years, with its market value reaching 3.46 billion yuan (US$540 million) in 2020, up 70.3% from the previous year, according to the consultancy gr

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