Northern Might: Norway market report

While a weakened krone may be hampering bids to bring the usual raft of international acts to its venues, Norway’s local talent has emerged strong from the pandemic

Feature By Adam Woods | 26 November 2024

Bergen boy Kygo’s hour-long set to launch his fifth album this summer – a live performance on a dizzying outcrop of rock in front of the Hardangerfjord, with a helicopter-delivered Steinway, Sigrid, and a string section – distilled a certain stereotypical picture of Norway: heart-stopping scenery, healthy-looking people, yearning songcraft, generous budgets.If the first three of those are dependably true, the last is a bit more moot these days. Norway has always had plenty of spending power, its oil wealth making it one of the wealthier countries in the world. But in recent years, the macroeconomic pendulum has swung the other way.

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