AEG hires Peer Osmundsvaag to run Norway office

The veteran promoter was a founding partner of Nordic entertainment giant All Things Live prior to going independent last year

News By James Hanley | 24 February 2025

AEG Presents is expanding to Norway with a new Oslo office led by Friction and Atomic Soul Booking founder Peer Osmundsvaag.Osmundsvaag, who brings 35 years of live entertainment and event promotion experience to the company, was a founding partner of All Things Live, serving a five-year-stint with the Nordic live entertainment giant prior to returning to independence in 2024.He will take on his new role from 1 March and will report to AEG president and CEO of Europe and Asia-Pacific Adam Wilkes.“Having been lucky enough to work as AEG’s partner since 2006, I’ve come to see them as family—an inspirational and like-minded p

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