How alternative markets are reshaping Latin America
IQ reports on the emerging trend, looking at how cities including Córdoba, Cali, Medellín, Monterrey, and Porto Alegre are emerging as strategic nodes
News By Josefina Armendariz | 6 March 2026
For decades, international touring in Latin America followed a familiar hierarchy: capital cities absorbed the bulk of investment, infrastructure and routing logic, while regional markets functioned as optional add-ons, often sacrificed when budgets tightened or logistics became complex.
That hierarchy is now shifting, as a growing group of alternative markets – including Córdoba, Cali, Medellín, Monterrey, and Porto Alegre – are emerging as strategic nodes within regional and international routings. IQ reports.
Córdoba: plug-and-play as a competitive advantage
In Argentina,…
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