Vrienden van Amstel becomes Netherlands’ biggest live stream
Three quarters of a million viewers tuned in simultaneously to Armin van Buuren's headline set from the Rotterdam Ahoy
News By IQ | 28 January 2021
De Vrienden van Amstel (The Friends of Amstel), the long-running Dutch concert series, reached an estimated 1.7 million viewers from 120 countries for its first online-only edition, held on 16 January 2021.
Nicknamed ‘the largest pub in the Netherlands’, De Vrienden van Amstel is one of the country’s biggest concert events, usually attracting around 150,000 people to the Ahoy Rotterdam arena every year. The 2021 event – the first all-digital show in the series’ its 23-year history – became the biggest livestreamed show in…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
