Rolling Stone/PMC acquires Life is Beautiful festival
The companies plan to expand the annual Las Vegas festival "into new territories and broaden its digital footprint"
News By IQ | 7 February 2022
Penske Media subsidiary Rolling Stone has acquired a majority stake in Life is Beautiful, a music and arts festival held annually in Las Vegas, Nevada. The festival was founded by the late entrepreneur Tony Hsieh in 2013, in a bid to revitalise the underserved downtown Las Vegas community.
Penske Media subsidiary Rolling Stone has acquired a majority stake in Life is Beautiful, a music and arts festival held annually in Las Vegas, Nevada.
The festival was founded by the late entrepreneur…
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