Obi Asika steps back from UTA

The Afro Nation co-founder, who joined the agency in 2021, wants to devote more time to his Malachite Group business

Obi Asika

Afro Nation co-founder Obi Asika is stepping back from his role at UTA to focus on his passion for Africa through his entertainment business, The Malachite Group, IQ can reveal.

Asika, who joined UTA after the company acquired his Echo Location Talent Agency back in 2021 and was promoted to partner last year, will remain part of UTA client teams for a handful of key artists.

“I have enjoyed every minute of my time as co-head London music at UTA over the last four years and have decided the time is now right for me to step away from that role, to devote more time to my global business, The Malachite Group – alongside our partners Helios Sports and Entertainment Group – on our mission to…

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